The B2B SaaS world is changing
Different product-led growth strategies in the B2B SaaS world have revolutionized how businesses acquire new customers and retain existing ones. These companies now have the ability to bring thousands of users each month, and offer free plans to let users experience the product’s value before they even have to purchase.
But this also brings different challenges, as these companies often face various gaps in the user journey, especially when dealing with the user journey towards conversion along the funnel and upselling to customers. Fixing these gaps can lead to more revenue.
This is where Coho comes in, offering insights based on the product’s usage data analysis. This can help you convert new or free users to paid users, as well as giving the GTM teams the tools they need to know who to focus on next for upsell, expansion and cross sell opportunities.
Think of it like weaponizing your company to help you achieve more revenue growth and optimize the user journey experience.
Scaling product-led growth strategies
The number of companies adopting product-led growth strategies has steadily increased since the early 2000s. The three main features of product-led growth strategies are:
- Designing products for the user
- Creating products with a go-to-market objective
- Solving the user’s immediate problem
Scaling your product-led growth strategies requires that you have full visibility of the user journey. This will allow you to understand how your clients are using your products and how you can enhance the user experience.
Coho can help you scale your product-led growth strategies by giving you full visibility. We can also assist you in analyzing your user data to understand their behavior. This will enable you to get critical insights on how to:
- Create user journeys that lead to more engagements
- Tailor the user journey to drive up self-service conversions
- Reduce churn and uncover key upsell potential
- Get relevant product-qualified leads
Effectively scaling your product-led growth strategies requires identifying where gaps exist in your user journeys. For instance, you may find that users are not moving down the funnel. Such challenges are easy to solve if you have complete visibility of the user journey.
You need to understand that user needs are constantly changing. Thus, insights will change, and you will need to analyze user data continuously. This will help you understand how to appeal to users and what problems you can help them solve.
Your current product-led growth strategies may be working just fine. But you can grow your company’s revenue by having full visibility of the user journey, and that is where Coho comes in.
Identify problems that needs solving
The best way to identify problems that need solving is through data analysis. But data analysis is a lengthy and continuous process that requires a lot of resources. You have to conduct data analysis on various types of data, including:
- Product data
- User data
- Communication data
Coho’s solution will help you save time on building an internal solution and will enable you to get a fresh analysis every time you need it. Keeping you up-to-date on the latest trends and insights within your product and getting real-time analysis on various opportunities and issues at different stages of the user journey.
Our platform can help you identify issues you didn’t know existed and suggest new ways to enhance the user journey and increase your revenue. For instance, we can:
- Map your user journey and show you the conversion rate along it
- Prioritize which customers are good upsell and expansion opportunities
- Identify which accounts might be at a churn risk and need a save
Partner With Coho Today
Making use of the product-led growth model requires that you understand the user journey. The only way to do this is through continuous data analysis to understand all strengths and weaknesses in your user journey. Coho will help you shorten this process and get all the insights you need to improve your journeys and focus on the right customers. Further, whenever you identify what works, you can add automations that will help you move users down the funnel.
Contact us and we’ll help you build your product-led revenue machine and watch your ARR soar.