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Coho AI Research

The 2024 State of User Journey Personalization Report

Learn the Secrets of Effective User Journey Personalization

Discover in our 2024 State of User Journey Personalization report how only a fraction of companies extensively utilize segmentation, unveiling a significant opportunity in enhancing user experiences. The report explores the roles of detailed user behavior data, advanced segmentation tools, and AI in elevating personalization strategies, leading to more engaging and effective user journeys.

In the report, you’ll find answers to:

  • Why is detailed user behavior data crucial for personalization?

  • How do advanced segmentation tools impact user experiences?

  • What roles does AI play in enhancing user engagement?

  • What are the best practices for implementing effective personalization strategies?

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