How to Resurrect Dormant Users and Boost Retention

How to Bring Back Dormant Users (Without Begging or Bribing)

It happens to the best of us. One day, a user is happily clicking around your platform, streaming shows, booking orders, or using premium features, and the next… they ghost you. Your emails go unopened, your push notifications ignored. They’re gone.

But here’s the good news: Churn doesn’t have to be the end of the story. Resurrecting dormant users is not only possible but also much cheaper than acquiring brand-new ones. (Spoiler alert: It costs 5–7 times more to acquire a new customer than to keep an existing one happy. And we all know which is less stressful.)

So, before you pour all your budget into ads trying to win new users, why not focus on bringing back the ones who already know you? With a little strategy (and the help of Coho AI), you can rekindle the flame and turn churned users into engaged, loyal customers again.

Churn Is Not Goodbye—It’s a Break

Let’s be real: churn happens. Maybe they lost interest. Maybe life got in the way. Or maybe they didn’t fully understand your platform’s value. Whatever the reason, it doesn’t mean your relationship is over. Most churned users aren’t gone forever—they just need the right nudge to return.

And this is where Coho AI shines. Coho doesn’t just analyze why a user left—it helps you plan their comeback story.

How Coho AI Resurrects Dormant Users

Reviving dormant users isn’t about blasting everyone with the same “We miss you, come back!” discount email. It’s about personalization—understanding why they left and what will bring them back. Here’s how Coho AI makes this process ridiculously effective (and dare we say, fun):

1. Identify When and Why They Churned

Coho AI dives into user behavior like a detective. Did they stop engaging with premium features weeks before canceling? Were they inactive for months before unsubscribing? Coho pinpoints the moment things went south, giving you valuable insights into their journey (or lack thereof).

• Example: Sarah, a premium subscriber, never touched the fancy features that came with her plan. She churned because she didn’t see the value. Coho flags this and suggests that the problem wasn’t her willingness to pay—it was her understanding of the benefits.

2. Find the Perfect Comeback Strategy

Not all users left for the same reason, so not all should be treated the same. Coho AI helps you craft hyper-personalized re-engagement strategies based on user data.

• For Premium Users Who Didn’t Engage with Features:

Offer them a free trial to reintroduce premium features, coupled with an educational onboarding campaign. Teach them why those features are awesome and how they can benefit from them.

Example: “Hey, remember that VIP feature you never got around to trying? Here’s a free trial and a quick guide to help you get started. We think you’ll love it!”

• For Long-Inactive Users Who Never Fully Explored the Platform:

Maybe they churned because they didn’t see enough value early on. Coho might suggest offering them a discount to return, coupled with some low-effort ways to get started.

Example: “We’ve made some amazing updates since you last visited. Here’s 20% off your first month back—plus a sneak peek at what’s new!”

3. Deliver the Right Message at the Right Time

Timing is everything. Coho AI integrates with your communication platforms (like email, push, and SMS) to deliver messages exactly when they’re most likely to resonate. Whether it’s a discount, a reactivation campaign, or a “We’ve upgraded!” announcement, Coho ensures it lands at just the right moment.

Why Reviving Dormant Users Beats Starting Fresh

Let’s face it: Getting new customers to care about your brand takes time (and money, and probably a few sleepless nights). Dormant users, on the other hand, already know who you are. They’ve clicked around your platform, maybe even spent money on your services. Winning them back is like rekindling an old flame—it’s familiar, easier, and often more rewarding.

And the stats don’t lie:

• The probability of selling to an existing customer is 60–70%, compared to just 5–20% for new prospects.

• Existing customers are 50% more likely to try new products and spend 31% more than new customers.

With Coho AI, resurrecting dormant users becomes not just possible but a no-brainer.

Final Thoughts: Churn Isn’t a Death Sentence

Churned users don’t hate you. They don’t want to ghost you forever. They just need the right incentive to come back. And with Coho AI, you can give them exactly what they need—whether it’s a re-introduction to premium features, a personalized offer, or a simple reminder of why they signed up in the first place.

So, stop sweating over churn stats and start thinking about the resurrection. Your dormant users are waiting—let Coho AI bring them back to life (without the awkwardness).

Ready to revive your churned users? Let’s make it happen.