Top 5 Lifecycle Marketing Tools to Watch for in 2025

In 2025, lifecycle marketing will continue to be a critical strategy for driving user engagement, retention, and revenue growth. With customers expecting increasingly personalized experiences, the need for tools that deliver meaningful, segmented, and omnichannel interactions is greater than ever. According to a Deloitte Digital report, personalization and segmentation are key to delivering impactful customer experiences. In this blog, we’ll explore the top five lifecycle marketing tools poised to lead the way in 2025.

1. Coho AI: Unlock Revenue Potential with Growth Automation

Coho AI is redefining lifecycle marketing by focusing on maximizing revenue from existing users through growth automation and personalization. Coho AI empowers SaaS businesses to optimize the user lifecycle journey, driving engagement, retention, and monetization with a powerful suite of capabilities.

At its core, Coho AI excels in Intelligent Segmentation, which uses advanced AI models to group users based on nuanced behavior patterns, such as feature adoption and progression through the user journey. This segmentation enables tailored engagement strategies that resonate deeply with individual users, ensuring each interaction delivers value.

Another standout feature is Best Next Action Recommendation, where Coho AI leverages proprietary AI models to identify the most effective actions to guide users toward key milestones in the customer journey. By analyzing real-time data, the platform provides actionable insights, enabling marketing and growth teams to act with precision.

What truly sets Coho AI apart is its Real-Time Engagement capabilities. The platform seamlessly integrates with leading engagement tools like Braze and Iterable enabling businesses to execute personalized interactions in real time. This ensures that messages, offers, and nudges are delivered at the optimal moment, maximizing their impact on user behavior.

One of Coho AI’s most compelling advantages is its short time to value. With minimal engineering effort required for integration, businesses can quickly connect Coho AI to existing data sources.

Its intuitive setup and automated workflows allow teams to see measurable results in engagement and revenue within weeks of implementation, making it a highly efficient solution for growth teams.

For companies looking to unlock the full potential of their user base, Coho AI offers an unparalleled combination of cutting-edge technology, real-time adaptability, and rapid deployment, ensuring it’s a lifecycle marketing tool to watch in 2025.

2. Playable Video: Bring Notifications and Emails to Life

In a crowded digital space, capturing your audience’s attention is no easy feat. Playable Video takes user engagement to the next level by enabling businesses to embed videos directly into app notifications and emails. By combining the immediacy of notifications with the power of compelling video content, Playable Video creates a unique opportunity for brands to stand out and drive meaningful interactions.

Notifications are already one of the most effective tools for re-engaging users, and adding video content makes them even more impactful. A short, engaging video in a notification can capture attention immediately, whether you’re showcasing a product feature, promoting an event, or celebrating a user milestone.

Playable Video also extends this functionality to emails, a channel where grabbing attention quickly is crucial. Embedding videos in your email campaigns can dramatically improve open rates, click-through rates, and overall engagement. Imagine sending a personalized “Thank You” video after a user completes a significant milestone or including a quick product tutorial in a promotional email. These dynamic touches make your communications feel more human and memorable.

As video continues to dominate digital marketing, tools like Playable Video offer a creative and scalable way to engage users across multiple channels. Whether through notifications or emails, Playable Video ensures your messages break through the noise and leave a lasting impression, making it a must-have tool in 2025.

3. Jasper: AI-Driven Content Creation at Its Best

Content remains king in lifecycle marketing, and Jasper is here to make it smarter. This AI-powered platform helps businesses create meaningful and personalized content tailored to their audience. From email copy to in-app messages, Jasper’s ability to generate content at scale ensures that marketers can keep up with the growing demand for customization.

With personalization being critical to customer satisfaction, Jasper allows businesses to craft messages that resonate with users on a personal level. Its integration with other lifecycle tools means you can seamlessly incorporate personalized content into your broader marketing strategy. For marketers looking to streamline content creation while maintaining a personal touch, Jasper is an essential tool to watch.

4. Braze: Omnichannel Excellence

In 2025, omnichannel marketing will remain a cornerstone of effective lifecycle strategies, and Braze is one of the best platforms to deliver it. Braze helps businesses connect with their customers across multiple channels—email, push notifications, SMS, and in-app messaging—ensuring consistent and personalized experiences.

Braze’s robust analytics and automation capabilities enable marketers to understand user behavior and deliver the right message at the right time. Its ability to integrate with tools like Coho AI and Jasper makes it a powerful addition to any lifecycle marketing stack. If reaching users wherever they are is your priority, Braze is a platform you can’t afford to overlook.

5. Appier: Personalization at Scale

Appier is redefining what it means to deliver personalized content at scale. With its AI-driven platform, Appier helps businesses understand their customers’ needs and preferences, crafting tailored messages that resonate across channels. 

As customer expectations for personalized experiences grow, Appier provides the tools to meet these demands without overwhelming your team. By automating the creation and delivery of content, Appier empowers businesses to stay competitive in an increasingly crowded market. For marketers aiming to take their personalization efforts to the next level, Appier is a game-changer.

Why Lifecycle Marketing Tools Matter in 2025

The tools listed above share a common theme: they help businesses deliver personalized, segmented, and omnichannel experiences. As highlighted in the Deloitte Digital report, effective segmentation and personalization are key drivers of customer engagement and retention. These tools not only make lifecycle marketing more efficient but also ensure that every user interaction adds value.

As you plan your marketing strategy for 2025, consider incorporating these tools to stay ahead of the curve. Whether you’re looking to optimize engagement, streamline content creation, or scale personalization, these platforms will help you achieve your goals and deliver exceptional customer experiences.